Brands are important for the hospitality, tourism and travel industry. The hospitality industry is relying on marketing and branding to increase profitability to go after high-end customers.
Hospitality, since the beginning of time, has been about connecting people, travelers, businesspersons, and vagabonds with the warm reception of locals and community members. Although we’ve made significant technological advancements since the earliest indications of hospitality thousands of years ago, compelling, and personal hospitality today still requires a human touch that can’t be replicated by a robot.
Both a personal, as well as energetically active, approach is what is required of hotels in support of guests and owners as the industry moves forward.
The Importance of Hospitality Branding in the Travel & Tourism Industry
Here are 5 of the critical positions involved in the rebranding of the hospitality industry:
1. Rebranding Hotel Partnerships
Luxury and boutique hotels need to integrate external partnerships and provide guests with important, social media worthy sights, and activities that will have them coming back for more.
We’ve moved into a gig economy, which means shared experiences, resources, and ideas are what is most important today. Hotels used to be a “one-size” fit all approach to service; but today, they are moving towards offering varied experiences that come through different partnerships.
2. Rebranding Hotel Connections with the Community
Hotel rebranding effort needs a person responsible for community integration by connecting people views with the hotel setting as one that is fluid, with interchanging elements that come from each person. The brand needs to evolve with the people and create a culture that is conducive to new ideas and changes as they pop up. This person will draw on the present strengths of the hotel, as well as the hospitality characteristics, to build a compelling network of guests that will, in turn, attract future guests.
3. Hotel Rebranding within their local neighborhoods
Gone are the days when hotels wanted to seem aloof and apart from the surrounding community. Travelers demand authenticity today. That starts with integration into the local neighborhoods. The Community Member works to bring local culture, events, and ideas right into the hotel for patrons to observe and consider when exploring the nearby area. They are also responsible for identifying key events and upcoming activities that will make the hotel a desirable destination for savvy travelers.
4. Eye-catching Rebranding Architecture
Hotels provide space and venues for much more than just housing guests. The architect works to identify which kinds of events and partners could come into the hotel and utilize the space in a way that is imaginative and valuable to guests. Back to the isolation point, this is an excellent way to integrate outside players into the ongoing activities at the hotel. In turn, the hotel can share its facility with more guests who may consider staying there as a patron someday.
5. Hotel Rebranding Conductor
That leaves one last person: the coordinator of everything but physical space and peoples. The conductor works on the flowing motions and shifting culture as it relates to services, digital offerings, and logistics. Without the rebranding conductor, everything wouldn’t be able to come together in a perfect dance by the end. This person ensures that everything stays on track and matches perfectly with what’s happening on the physical end of the spectrum.
Much like the rest of the world, the hotel industry is mirroring what we see as a result of social media, millennial preferences, and seamless technology. Hotels are adopting a fluid approach to management and customer support, and the sooner hotel owners realize this importance, the sooner they can adapt to the future of rebranding luxury and boutique hotels.
Hospitality branding is already in progress in most metropolitan areas like Miami, Chicago, Las Vegas, Los Angeles, and New York City.